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Will I lose my google rank #3 if I change my website from HTML to a wordpress format?
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I want to move my outdated HTML website to a neater WordPress theme. Will I lose my ranking on google (page 1) if I do this?
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4 Responses to Will I lose my google rank #3 if I change my website from HTML to a wordpress format?
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Unless you change any of the content, including title tags, meta descriptions or header tags, you shouldn’t see a drop in the rankings. Make sure the launch goes smoothly so there is no delay in the turnover.
Are you referring to SERP ranking or Page Rank? Both are based on a number of things, but on a high level, SERP ranking is based on the content satisfying the keyword phrase entered by the visitor. Page rank can play a roll in that, but I’ve seen PR0 pages outrank PR4 pages for the same search term because the PR0 page was more relevent.
Page Rank, in part, is a popularity rank. The volume of incoming links to a page.
Like @superfantasticultramegaforce, as long as the content is still there, you shouldn’t lose rank, BUT make sure all your meta tags are retained so the engines still know what your site’s about.
Search Engines change their crawlers or other paradigms in choosing front rankers all the time. It’s unusual for anyone to keep the same or similar rankings on a continuous basis, unless they have paid CPC ads.
As long as the theme type is still honored on the WWW, then it’s still up to chance (or at the whim of the SEO guys).
I disagree with the other answer–CPC or paid click advertising on search engines does not impact your ranking in the non-paid results. Not for any major engine including Google, Yahoo and MSN/Live.
It depends on what part of your site ranks #3. Do you mean just your domain? Like yoursite.com as the home page ranks #3? If so, then it is likely you will retain that ranking as long as you keep similar content on your new WordPress home page.
If the ranking is some other URL, like yoursite.com/somestuff/thispage.html, then as long as that content is maintained at that location after the wordpress upgrade you should be OK as well.
Search engines are pretty good at maintaining rankings during a website redesign as long as the content does not change that much, and you don’t destroy the URLs from the old site when launching the new one.
Look into 301 redirects to redirect yoursite.com/somestuff/thispage.html to yoursite.com/newlocation/ for instances where you can’t maintain the same content at the same URLs. To search engines, even yoursite.com/somestuff and http://www.yoursite.com/somestuff and yoursite.com/SomeStuff are treated as unique pages. It is up to you the site owner to use internal linking techniques and redirects to let search engines know where your content is and where it may have moved.